Cut Flowers for Profit - Grow | Market | Sell (Recorded Webinar)

Cut Flowers for Profit - Grow | Market | Sell (Recorded Webinar)

Regular price $97.00 Sale price$67.00 Save $30.00
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For the past four years, I've embarked on the journey of establishing and expanding our cut flower business. Transitioning from years in the produce industry to the world of cut flowers presented a new challenge. Besides mastering the cultivation of beginner-friendly flowers, understanding their unique growing needs, identifying markets, and ensuring the successful distribution of my blooms, it wasn't a seamless transition. However, after years of dedication, we've successfully shifted from produce to cut flowers, and our farm is now thriving. In this live class, I'm excited to share the insights gained from all the hard work and dedication poured into making my flower farm profitable, laying the groundwork for your success!

In this pre-recorded live class, we'll cover:
Introduction to Cut Flower Farming
  • Overview of the cut flower industry
  • Benefits of growing cut flowers for profit
  • Understanding market demands and trends
Selecting Beginner-Friendly Flowers
  • Top easy-to-grow flowers for beginners
  • Tips for successful cultivation and care
Specialty Flowers for Higher Price Points
  • Identifying high-value specialty flowers
  • Cultivation techniques for specialty blooms
  • Strategies for maximizing profit with specialty flowers
Understanding Your Markets
  • Exploring different market channels (e.g., farmers markets, flower subscriptions, you-pick farms, weddings, wholesale)
  • Researching and analyzing your target markets
  • Tailoring your products to meet market demands
Marketing Strategies for Selling Your Blooms
  • Branding and storytelling for your flower business
  • Effective marketing techniques for different markets
  • Creating compelling product listings and descriptions
  • Utilizing social media and online platforms for promotion
  • Knowing How to Price Your Blooms
  • Strategies for determining the appropriate pricing for your flowers
  • Factors to consider when setting prices, such as production costs, market demand, and competition
Q&A Session
  • Addressing participants' questions and concerns
  • Providing additional insights and advice based on audience feedback
  • In stock, ready to ship
  • Inventory on the way

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Kind words from Julia

Hi Jill. My partner got me your book for Xmas and I just finished it and am about to go back through and take notes and do the writing prompts. Just wanted to thank you for sharing your experience and putting such a lovely book together! I'm in CT and started gardening last year. Keen to get a better handle on it and your book has already been immensely helpful! Just wanted to share my thanks and appreciate. Cheers!


Hi friend,

I'm Jill. 

Welcome to Whispering Willow Shop. Throughout the years, I’ve married my love of farming with collecting unique artisan made goods to promote sustainable living. My heart for our little shop is to inspire you to steward our beautiful Earth and live in community daily. 

Browse The WWF Shop

I believe we’ve all been called to something, and for me, it’s the garden and my community. It’s raising a generation aware of their food and how it’s grown and cared for. It’s to encourage every single person that they were called to do great things. And it’s to offer you beautiful, ethical goods that empower you to live a purpose-filled, intentional lifestyle in your kitchen and garden. 

I’ve never been so proud of the work I’ve done before, and I hope throughout our shop, you will feel inspired to grow your own food and cultivate your own self-sufficient, sustainable lifestyle.



Check out my new merch from @whisperingwillowfrm !! I love these reusable grocery bags she has! They're perfect size and great quality!! Go get you one!! Thanks for the extra surprise! Y'all are amazing!!

Buckets Of Happy tote

“Find what sparks joy and grow that in abundance”

Jill Ragan

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