Cut Flowers for Profit - Grow | Market | Sell (Recorded Webinar)
For the past four years, I've embarked on the journey of establishing and expanding our cut flower business. Transitioning from years in the produce industry to the world of cut flowers presented a new challenge. Besides mastering the cultivation of beginner-friendly flowers, understanding their unique growing needs, identifying markets, and ensuring the successful distribution of my blooms, it wasn't a seamless transition. However, after years of dedication, we've successfully shifted from produce to cut flowers, and our farm is now thriving. In this live class, I'm excited to share the insights gained from all the hard work and dedication poured into making my flower farm profitable, laying the groundwork for your success!
In this pre-recorded live class, we'll cover:
Introduction to Cut Flower Farming
- Overview of the cut flower industry
- Benefits of growing cut flowers for profit
- Understanding market demands and trends
Selecting Beginner-Friendly Flowers
- Top easy-to-grow flowers for beginners
- Tips for successful cultivation and care
Specialty Flowers for Higher Price Points
- Identifying high-value specialty flowers
- Cultivation techniques for specialty blooms
- Strategies for maximizing profit with specialty flowers
Understanding Your Markets
- Exploring different market channels (e.g., farmers markets, flower subscriptions, you-pick farms, weddings, wholesale)
- Researching and analyzing your target markets
- Tailoring your products to meet market demands
Marketing Strategies for Selling Your Blooms
- Branding and storytelling for your flower business
- Effective marketing techniques for different markets
- Creating compelling product listings and descriptions
- Utilizing social media and online platforms for promotion
- Knowing How to Price Your Blooms
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Strategies for determining the appropriate pricing for your flowers
- Factors to consider when setting prices, such as production costs, market demand, and competition
Q&A Session
- Addressing participants' questions and concerns
- Providing additional insights and advice based on audience feedback
